
Get your calcium - eat more butter!
Reduced fat! Sugar-free! Seal of approval by the American Heart Association!
These claims may sound good, but know the facts on what they really mean! Though the claim itself may be true, it's not showing you the whole picture.
Reduced fat = Contains at least 25% less fat than the original product. So even if a deep fried Twinkie went from 100 grams of fat to 75, they can call it reduced-fat. Also, just because it's 'reduced fat' doesn't mean it's reduced in anything else. Take for instance a "reduced fat blueberry lemon muffin" from Peet's Coffee. It still has 13 grams of fat, along with a whopping 470 calories (120 from fat alone), 36 grams of sugar, and 75 grams of carbs. Reduced fat usually means the fat is replaced by sugar and processed fillers such as isolated soy protein and high fructose corn syrup.
Trans-fat free = Contains less than 0.5 grams of trans-fat per serving. It seems like nothing, but the 0.5 grams add up quickly. To make sure your food is truly free of trans-fats, look on the ingredients list for the words "partially hydrogenated," which is the complicated word for trans-fat!
Sugar-free = Less than 0.5 grams of sugar per serving. Removing sugar from a product does lower the calories, but the artificial sweeteners used in its place can be even more harmful. There are research studies that artificial sweeteners can cause weight gain because of the trick the sweetness plays on your mind. Sugar-free doesn't mean it's low in calories, fat, cholesterol, and especially chemicals.
American Heart Association = Meets AHA standards of being low in fat, saturated fat, cholesterol, and sodium. But a food can have as much sugar, calories, and everything else and be called heart-healthy! My favorite example - Chocolate Lucky Charms Cereal: it has minimal fiber, tons of sugar, and added artificial colors and flavors, but is certified "heart healthy" by the AHA!
Light = 1/3 fewer calories or 50% less fat. Such as light cream cheese.
Low fat = 3 grams of fat or less per serving.
Good source of "X" = Contains 10-19% of the daily recommended value.
Excellent source of "X" = Contains 20% or more of the daily recommended value.
Made with "X" or "Contains X," as in made with real vegetables, fruits, contains whole grains, etc = Add just a pinch of this ingredient, and it's a legitimate claim.
Cage-free = Chickens aren't kept in cages, but if you've seen the documentary "Food, Inc" you know that it doesn't mean sanitary or humane conditions.
Free-range = The animal lived in a pen or shed where a door was open, even if the animal can't even get to it. The end. No roaming on sunny pastures here.
High in antioxidants = Antioxidants include vitamins A, C, and E, which is in basically EVERYTHING, from beans to fruits to fortified cereal, so don't fall for fancy packages with this claim, and just eat an orange.
Conclusion: Don't rely on flashy claims on the front. Read the ingredients and the nutrition facts for what's really in your food. If a packaged food needs to be embellished with such labels and claims, it's probably trying to hide something.