Phony Foods : Flat Earth Veggie Crisps

The claim: "Flat Earth veggie crisps are deliciously fun, baked snacks with the goodness of real vegetables and other wholesome ingredients. These "Impossibly Good" crisps make it possible to have great taste and nutrition." Each ounce contains a half serving of real vegetables!

The reality: I was skeptical that a half serving of real vegetables could be packed into ONE ounce of "crisps" so I flip the package over to read the ingredients:

Rice flour, potato flakes, corn oil, dried vegetable blend (pumpkin, tomato paste, onion, sugar, sunflower oil, red bell pepper, beet juice concentrate with citric acid [color]), modified corn starch, whole oat flour, sugar, corn maltodextrin, salt, lactose, soy lecithin, mono- and diglycerides, ..... and the list goes on.

Congratulations! You ate a half serving of vegetables in the form of potatoes and corn oil! (Plus a pinch of vegetable blend powder) Remember that the ingredients list goes by weight, so you're basically eating more oil than "real vegetables" ... Not quite the "wholesome ingredients" and nutrition we were thinking. Sure they're slightly healthier for you than deep fried potato chips, but they're no miracle food!